Join us for an in-depth webinar designed for cosmetic brands eager to strengthen their reputation and foster genuine loyalty. You鈥檒l learn how to craft product claims that are not only transparent and verifiable but also fully aligned with the EU Green Claims Directive. Discover strategies to avoid greenwashing, substantiate your marketing messages with solid evidence, and meet the rising expectations of today鈥檚 discerning consumers.
What You鈥檒l Learn
The Current Landscape:
understanding the gap between marketing claims and reality, and the fallout from unbacked terms like 鈥渘atural,鈥� 鈥渃lean,鈥� or 鈥渄ermatologist-recommended鈥�
Decoding Common Cosmetic Claims:
Environmental: vegan; cruelty-free; recyclable/refillable packaging; sustainably sourced
Performance: reduces wrinkles; evens skin tone; boosts hydration鈥攚ith clinical or lab data support
Identifying Greenwashing Traps:
exploring case studies on misused 鈥渘atural鈥� claims and the tightening requirements under the EU Green Claims Directive
Addressing Consumer Pain Points:
clarifying confusing labels; avoiding vague or unregulated terms; substantiating claims; revealing hidden synthetic ingredients
Leveraging Digital Tools to Boost Trust:
uncovering the latest trends, real-world examples, and fresh ideas for showcasing credibility online and offline
What You鈥檒l Learn
The Current Landscape:
understanding the gap between marketing claims and reality, and the fallout from unbacked terms like 鈥渘atural,鈥� 鈥渃lean,鈥� or 鈥渄ermatologist-recommended鈥�
Decoding Common Cosmetic Claims:
Environmental: vegan; cruelty-free; recyclable/refillable packaging; sustainably sourced
Performance: reduces wrinkles; evens skin tone; boosts hydration鈥攚ith clinical or lab data support
Identifying Greenwashing Traps:
exploring case studies on misused 鈥渘atural鈥� claims and the tightening requirements under the EU Green Claims Directive
Addressing Consumer Pain Points:
clarifying confusing labels; avoiding vague or unregulated terms; substantiating claims; revealing hidden synthetic ingredients
Leveraging Digital Tools to Boost Trust:
uncovering the latest trends, real-world examples, and fresh ideas for showcasing credibility online and offline
